I strongly feel that as users of technology our primary focus is always on getting things done (GTD) rather than being stoked over all the cool features of an application. Can’t Microsoft sense this? The dynamics of this industry have changed. I mean it’s everywhere – take twitter. There could not be a simpler communication tool. And the reason it became so big – it just works. If I have something to say (tweet) to anyone who cares to listen (followers), I have got to use twitter. And now there is probably a hundred companies built around twitter. When did Microsoft last make such a radical product? I have a lot of respect for the company that Mr. Gates has built over last two decades, but as the giant grew, it separated itself from the common masses. And the only approach that I think, can make Microsoft a favorite among us again is listening to what people WANT to use and then building it the way they CAN use it.Read More I wish Microsoft could innovate more!
The idea for this post struck me when I saw the CNBC logo flashing and rotating with a narration in the background “CNBC is my religion“. Now, this logo flashing skid is the worst part of the whole marketing clip. The clip starts by flashing people who are successful and in their different ways are […]Read More Common Sense In Marketing